Marketing for the Self Employed, Professionals & Freelancers
● Make Your Home Business Seem More Professional --Here are three tips in our article for LinkedIn to make your work-from-home business seem more professional.
Although not earth-shaking ideas, their suggestions for virtual office, online presence and business name are important factors to consider, and the article explains why. (2.23.2017 - © R Kulzick 2017)
● 8 Key Points in Setting Freelance RatesSome good points to consider setting rates for any type of project, freelance or gig job. Also a good general approach that applies to a variety of other circumstances where a company is essentially "selling labor." This would include everything from professional practices to security guards.
| I would caution that in a specific company setting, the need to cover non billable time and overheads could result in the need for much higher overhead rates. A good business CPA can assist in determining appropriate rates, which need to be market based considering the company's strategy as well as meeting minimum coverage of costs and reasonable profits.(6.25.2021) |
● 5 Trends Freelancers Should Leverage For Success This Year --Freelance and temp work is growing rapidly in the U.S. One study says 94% of the new jobs created from 2005-2015 were freelance or temporary.
Check out this article for some great ideas to help you build your freelance business in the coming year. (12.21.2016)
Are your practice billings less than they should be? Maybe there is a problem with client perceptions of your service. Perception is especially important to a professional selling an intangible service. This article covers a few perception problems and tips to overcome client perception issues that may be holding back your sales.
If employed as a professional, there are some tips here that can help you, but also look for info on personal branding in the Individuals section. (1.19.2016)