* What does your ideal customer/client look like?
- How many of them do you currently have?
- What are the key factors to attract more of the same?
* How fast is your market growing?
- What’s your action plan to grow faster than the market?
* Do your critical vendors (products AND services) have the capacity for your growth?
- If not, what’s your plan?
* Do you understand the marketing/sales cycle in your business?
- Have you identified the key levers in that cycle you can influence?
Profitability
* How much does your business need to sell every week to reach your desired profits?
- Do you have a sales budget that adjusts for seasonality and other factors?
* How profitable are each of your 10 largest customers?
- What are you doing to improve that?
* Do you have a cash flow plan in detail at least 3 months forward?
- Does it include financing (business & personal) at least 1 year in advance?
* Do you have a budget on at least a monthly basis?
- Are you usually within 3% plus or minus of that plan?
Compliance & Risk
* Who were your 5 biggest vendors last year?
- Do you have a written plan and backup if one of them has a problem?
* What percentage of total sales are to your 10 largest customers?
- If it’s more than 50%, have you considered the pros and cons of that?
* When did you last review your tax planning?
- Are you surprised at how much you pay each year in taxes?
- Have you read and do you understand what is on your business tax return?
* Did you receive a PPP forgivable loan (free money) last year?
- If not, was that a conscious decision or did it just get lost in the daily grind?
Next Steps
We partner with our clients to build their businesses by helping them answer key questions that are holding them back or that may present future obstacles.