Competing in the Market
Just throwing money online won't get you results. Selectivity and focus are key. Here are some great tips for analyzing results for your online marketing.. Also explains some key metrics and when they can be useful. (3.07.2016)
Here is a great list of suggestions of various types of marketing that can help you get your marketing and sales going again. A very broad list of ideas - most are free or low cost to implement. (1.27.2016)
● 4 Steps to Increase Brand Awareness --
How do you stand out? How do you build awareness of your brand in customers and potential customers?
Here are four long-term straightforward steps that will help you in your branding. (2.03.2016)
● Role of Perception in Consumer Behavior --
Are your sales less than they should be? Maybe there is a problem with customer perceptions of your product or service.
Perception is very important to all businesses. This article covers a few perception problems and tips to overcome customer perception issues that may be holding back sales. (1.19.2016)
● How Your Restaurant Can Beat Cheap Competitors --
Do you have a restaurant, retail, or any other direct service business? This article has some good practical and actionable tips and ideas of how your local small business can compete with chains and cheap competitors. (12.24.2015)
● Customer Complaints Can Save Your Business --
Successful large businesses spend millions to collect and analyze feedback, yet small businesses typically ignore or brush it off. Sure, it's nice to get some praise once in a while - but what about those complaints?
Ray discusses this topic in a LinkedIn post and provides another link to a second article on the topic. (9.08.20.16 - © 2016 R. Kulzick)